About Longevity Magazine

Longevity is about  not merely to slow down the aging process, but to help people of all ages lead useful, happy and more active lives.” “If you want a longer, more active life, the time to start is now. It doesn’t matter if you are 18, 28, 48 or 80. The earlier you start redesigning your lifestyle to increase your lifespan, the better.  

Kathy Keeton, founder of Longevity magazine USA

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A Brief History Of Longevity Magazine

Longevity magazine was the brainchild of Kathy Keeton a publishing executive who conceptualised and launched the magazine into the US market over two decades ago. She was born and raised on a farm in South Africa and met her future husband Bob Guccione at the age of 24 in London.  They moved to the United States, where she helped him to build a multi-million dollar business empire. Kathy was appointed President/Chief Operating Officer of General Media Communications, Inc. She founded the magazines Viva (1973), Omni (1978), and Longevity (1989). She also wrote two non-fiction books, Woman of Tomorrow (1986) and Longevity: The Science of Staying Young (1992).

Longevity magazine was launched in South Africa in 1993.  Sadly Kathy was diagnosed with breast cancer after launching her first international edition and despite her trailblazing experimental cancer treatment regime,  she died in 1997 from complications during surgery. Today it’s the only Longevity printed magazine edition available based on Kathy’s original vision.

Today the Longevity media franchise is owned by the Aegle Group (Pty)   An independent, privately owned media company, led by founder Gisèle Wertheim Aymés  well respected media professional and self-professed health activist.Readers can interact with the magazine through social media on Facebook @longevitymag on Twitter and Instagram @LongevityLive, attend regular health events in South Africa, visit the online retail store www. ShopLongevity.com and download a video series “15 Minutes with Longevity” aired on CNBC Africa  http://www.longevitylive.com/15-minutes-longevity/

LongevityLive.com and Longevity magazine has been recognised over the years for publishing excellence and has been awarded the industry’s most coveted magazine award programme –  PICA – for best consumer Health magazine. The team are  involved in many related health initiatives, including media sponsorship of the World Congress on Healthy Aging which took place in South Africa in 2015  and the WellUp Challenge. Aegle Group (Pty) also publishes Fedhealthy on behalf of Fedhealth medical aid. The company runs an active internship programme for young journalism and marketing graduates and each year donates funds to charities that aid development work in South Africa and women in particular.

Meet The Longevity Team

Director  –  GisèLongevity_October2014_Page_001le Wertheim Aymés  – Gisele@longevitymag.co.za

Managing Editor: Kim Bell – kim@longevitymag.co.za

Cape Town Editorial Bureau :

General Health and Wellness Reporting: Kheyrne Danu – Kheyrne@longevitymag.co.za

Johannesburg Editorial Bureau: 

General Health and Wellness Reporting: Savannah Freemantle  – Savannah@longevitymag.coza

Beauty and Fitness: Marina Wildt – Marina@longevitymag.co.za

Commercial Sales and Marketing

For all sales and marketing enquiries:

Manager: Sales and Administration: Fay Graham Parker – Fay@longevitymag.co.za

For any other queries please contact:

  • By Mail: editor@longevitymag.co.za
  • By Hand: Humankind 259 Jan Smuts Avenue, Dunkeld West, Johannesburg,  2000

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