Elsa Kruger

Elsa Krüger is a journalist and beauty writer with almost four decades’ experience of newspapers and magazines and even a short-lived stint as a government spin-doctor. This permanently cured her from politics – lipstick and mascara are more honest and do much more for you! Elsa has a passion for the beauty industry and the science of beauty because of its constant new breakthroughs and exciting developments. She abhors age-ism and believe that beauty is not about anti-ageing; it is about how well you age. Managing and shaping graceful ageing is within every woman’s personal control. Besides writing on beauty and related topics for various Afrikaans and English women’s magazines, including Longevity Magazine, she has recently launched her beauty website – the first independent site in Afrikaans, aimed at women over 40.