Innovations in Aesthetic Industry

By Dr. Anushka Reddy

If the first half of 2015 proved anything, it’s that the global anti-aging market shows no signs of slowing down. In 2013, the market was estimated at US$35 billion, and is likely to augment at a CAGR of around 7% during 2013-2018.

The key factors driving this growth are the aging global population and the explosion of non-invasive anti-aging treatments that have a low risk profile, require little to no downtime, and are becoming increasingly affordable.

Innovations in The South African Aesthetic Industry:

aesthetic

The South African cosmetic industry has seen rapid strides being made over the past few years. There has also been an influx of international brands into the local market, a result of growing demand for branded products due to aggressive advertising strategies, coupled with immense influence from Hollywood in the media. Cosmeceuticals – cosmetic products with drug-like benefits – have become the fastest-growing segment of the cosmetics and personal-care industry, a result of the increasing fascination of people to look young, and the global population’s increasing median age. Advancements in technology and the emergence of new and herbal ingredients have further contributed to the commercialisation of cosmeceutical products worldwide.

Global Aesthetic Trends:

aesthetic 2015 trends

An exceptionally popular aesthetic procedure gaining momentum in 2015 is the “V contour thread lift”. In the UK alone, enquiries shot up by 1 165% in the past 12 months, despite the sizable average R28 000 price tag. Introduced by Medi-Sculpt in December 2014, the process, which is used for rejuvenating skin tone, improving the structure of the face and restoring the V shape of the jawline in the right candidates, involves dissolvable threads being inserted through the skin with a fine needle, to tighten and firm the skin, while smoothing wrinkles. It is probably the one true non-surgical procedure that is capable of achieving surgical-like results.

Surgical rhinoplasty was one of the biggest aesthetic trends in 2014, but non-surgical nose jobs were still one of the most popular non-surgical treatments of the year. The treatment uses fillers to shape the nose, and requires no downtime or general anaesthetic.

Although the treatment isn’t permanent, patients will pay R4 000 on average, compared to R50 000 for surgical rhinoplasty. Platelet-rich plasma facials, also known as “the vampire facial”, also saw a significant increase during the same period. The treatment extracts platelets from the patient’s blood and reinjects them into the face, neck or hands, to give more youthful looking skin.

The TRIAD facial and IV vitamin therapy are rapidly gaining popularity, as they have in Hollywood. The facial, which comprises microdermabrasion, laser and an acid peel, helps to achieve a flawless skin in 30 minutes, with no downtime. Similarly, the vitamin infusion therapy is a 30-minute treatment that flushes the body with high doses of vitamin C, magnesium, vitamin B and glutathione, helping people to feel invigorated and energetic.

In the face and body-contouring market, I expect fat-dissolving injections such as Kybella to make their debut in South Africa in 2016. The non-invasive treatment cost a fraction of the price of their surgical alternatives, and require no downtime or general anaesthetic. They are used to reduce fat deposits in areas such as the chin, and may be extended to treat stubborn pockets of fat on the stomach, saddlebags, and outer and inner thighs.

If I’ve learned anything about medical aesthetics, it’s that everything can and does change in the blink of an eye. All it takes is one breakthrough treatment, such as Botox, to completely revolutionise the anti-aging industry and change the world.