“Let’s create a better internet together” campaign launch

The Film and Publication Board (FPB) launched its Back-2-School campaign on 10 February 2015, in partnership with the Gauteng Department of Education, Department of Communications, Department of Telecommunications and Postal Services, Digital You, Childline SA, Google, Media Monitoring Africa, SaveTNet and UNISA Youth Research Unit, at the Ster Kinekor Head Offices in Sandton.

The campaign, currently running until 28 February, is themed: “Let’s create a better internet together”. This is the theme for Safer Internet Day (SID), a global event, organised by In Safe, and held in over 100 countries annually.

The purpose of the launch was to inform learners and educators about cyber safety and aims to ensure that learners and educators are informed about their choices and the dangers and risks when engaging in online activity.

“As an organisation, the FPB seeks to protect children from exposure to harmful materials. To achieve this, we raise awareness of the regulatory framework, through programmes and outreach activities such as our Back-2-School Campaign.  In so doing, we ensure that learners, educators, care givers, parents and ultimately South Africans, are sensitized about the risks of the cyber world, but that they are also informed about responsible digital engagement,” said FPB CEO Mr. Themba Wakashe.

The phase two of the Back-2-School campaign will roll out to KwaZulu-Natal  from the 18 to 20 February. The three-day outreach programme aims to target 1 250 learners and 300 Educators and will be run in partnership with the KwaZulu-Natal Department of Education. It will leverage the department’s Social Ills Campaign, whose slogan, “Be Part of the Change You Want to See”, encourages people to be part of the fight against social ills (drugs and substance abuse, domestic violence, alcohol, and teenage pregnancy). Phase three will follow from 25 to 28 February  in the Eastern Cape.

“Cyberspace has no boundaries and by uniting with like-minded countries and organisations, we can promote responsible digital engagement. The youth need to realise that their value is not determined by social media platforms. We have the power to create positive content, while influencing society and the organisations that create these remarkable platforms we use,” says Rianette Leibowitz from SaveTNet.

The FPB will conduct cyber safety awareness and education campaigns throughout the year, to fulfil its mandate to ensure that children are protected from viewing potentially harmful, disturbing or inappropriate material.

Rianette Leibowitz of SaveTnet
Rianette Leibowitz of SaveTnet