Elsa Kruger

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Elsa Krüger is a journalist and beauty writer with almost four decades’ experience of newspapers and magazines and even a short-lived stint as a government spin-doctor. This permanently cured her from politics – lipstick and mascara are more honest and do much more for you!

Elsa has a passion for the beauty industry and the science of beauty because of its constant new breakthroughs and exciting developments. She abhors age-ism and believe that beauty is not about anti-ageing; it is about how well you age. Managing and shaping graceful ageing is within every woman’s personal control.

Besides writing on beauty and related topics for various Afrikaans and English women’s magazines, including Longevity Magazine, she has recently launched her beauty website www.mooipraatjies.com – the first independent site in Afrikaans, aimed at women over 40.

allergies | Longevity LIVE

With the change in seasons, allergies and atopic asthma become more prevalent. Allergies can make you feel as though you have been hit by a head cold – sneezing, fatigued and with a killer headache – while asthma can be difficult to resolve until you have identified what type it

While the psychological influence of color has not undergone much scientific research, there have been some practical studies. They’ve found that color seems to have a remarkable self-reported impact on our mood, behaviour and levels of stress. According to clinical psychologist Dr Sandrina Haeck, artists and interior designers have long

youthful skin | Longevity Live

As we grow older, cell turnover becomes sluggish. The same skin cells that renewed themselves within 21 to 28 days in our youth now take more than double that time. By the time you are 50+, it can take anywhere between 42 and 84 days for cells to renew. The

What you do to and with your face can have a profound effect on the impact you make in your chosen profession or career. Therefore, you should very carefully choose which anti-aging procedures will be suitable for you, and which might sabotage your ambition or calling, says Dr Salome Gurgenidze,

treatments | Longevity LIVE

THE ANTI-AGING INDUSTRY IS A DYNAMIC AND INNOVATIVE ONE. ALTHOUGH THE SILVER BULLET OF ETERNALLY YOUTHFUL LOOKS HAS NOT YET BEEN DISCOVERED, THE INDUSTRY IS CERTAINLY DOING ITS BEST TO UNEARTH IT. WE ASKED OUR AESTHETIC EXPERTS TO SHARE THEIR TOP TRENDS AND PREDICTIONS FOR 2015. BRANISLAV SUCANSKY, BTL AESTHETICS

  Way south of the slackening chin-line and crepey decolleté, there is another part of us that needs to be lifted, tucked, pulled, tightened, lightened, brightened, jabbed, puffed, peeled and plumped… Designer vaginas, vaginal rejuvenation – call it what you may. Down there is where plastic surgeons and aesthetic practitioners

sleep

At night, while you sleep, your body recharges and so does your skin. Here’s what you need to know about choosing the right night time beauty regime so that your skin wakes as refreshed as you are…  Rule: you can use a day cream day and night (unless it has

By Elsa Kruger SHAVING Instant, fast, painless removal of body hair with a razor and shaving cream or foam. WHAT HAPPENS: Use a body shaving cream (Nivea has great ones) and simply shave off hair, angling the razor head in the direction of hair growth to avoid ingrown hair or

THREADING Threading is an ancient Eastern method of hair removal, using a twisted piece of thread to remove unwanted hair at the root, explains Erentia du Plessis, head of training at Imbalie Beauty. “Threading has been used for centuries in the East, but has only recently been discovered by the

Spending an hour or two at a beauty spa is a great way to pamper yourself. Plus you know that your body is in the hands of an expert. Here’s a few tips on what what you can expect from waxing. Waxing with hot or strip wax WHAT HAPPENS Traditional