ethnic hair

protective styles | Longevity LIVE

The term protective style is common amongst many women, especially those with natural hair. Our hair goes through a lot. It endures physical manipulation (in the form of daily styling, combing, detangling, stretching, and updos), environmental factors (such as harsh climates), as well as chemicals, colour treatments, or high heat.

natural | Longevity LIVE

Regardless of whether you have natural or relaxed hair, knowing and understanding your hair type is an imperative step in figuring out what’s right for your hair. Moreover, you’ll also be saving a lot of money and time that would have other been wasted on products not suitable to your

traction | Longevity LIVE

Traction alopecia in ethnic women is fast becoming one of the major causes of hair loss. What is this condition? Traction alopecia is a type of hair loss, caused primarily by a pulling force on the roots of the hair, explains Rasheed Patel from Fusion Labs. It is more common